Tuesday, May 26, 2009
SRS Labs and MSI Form Strategic Partnership to Optimize All-In-One PC Multimedia Experience
SRS Premium Sound Provides an Immersive Sound Experience in Any Listening Environment.
CITY OF INDUSTRY, CA ?May 26, 2009 - MSI, a worldwide leading manufacturer of computer components and systems, is excited to announced today the information of a strategic partnership with SRS Premium Sound ?to be incorporated within MSI’s new WindTop?AE1900 All-in-one PCs to deliver an incredible audio experience for music, video and gaming.
“At SRS we endeavor to create the most compelling audio experience possible, and we're excited to be collaborating with MSI to bring SRS-sound to an ever increasing number of demanding users," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "SRS Premium Sound is a truly remarkable audio solution that brings the PC multimedia experience to life through a host of carefully integrated post processing technologies that create an incredible and truly memorable audio experience with great dimension and clarity.?
SRS Premium Sound provides a remarkably natural but highly immersive surround sound experience, complete with deep, rich bass and crystal clear dialog. It delivers high-frequency definition and an overall broadening of the sound stage in any listening environment, ensuring that users enjoy a premium entertainment experience across any speaker configuration - internal laptop speakers, desktop speakers or headphones. To reproduce the pristine audio, Premium Sound dynamically optimizes subtle nuances and rich sounds buried in the original music and video content.
“The complete, uncompromised multimedia computing experience includes the ability to deliver great audio performance despite the shrinking form factors and stylistic challenges we face today," said Sam Chern, global marketing director of MSI. "Our customers are clearly expecting superior sound from their MSI PCs and we are confident, that by taking advantage of SRS' industry prowess, we have a distinct opportunity to provide the very best sound performance to our users, allowing them to enjoy their music, video and other multimedia applications.?/p>
The AE1900 All-in-one PCs are available at select retail locations throughout the United States. The worldwide availability of the new MSI PCs further reaffirms SRS' position as the global de facto standard for consumer audio solutions within a wide range of consumer electronics, including PCs.
SRS Labs is running a sweepstakes to give away three MSI PCs featuring SRS Premium Sound. The sweepstakes will take place May 26 - June 23, 2009. To enter for your chance to win, please visit www.srslabs.com/premiumsound.
Please visit us.msi.com/WindTop for a user-friendly and dedicated webpage designed specifically for the All-in-One PC.
About MSI Founded in 1986, MSI strives to design and manufacture superior technology and innovative products, while offering outstanding customer service. MSI has continued to uphold a business philosophy that stresses "Award-winning product quality and outstanding customer service." MSI specializes in the design and manufacture of mainboards, graphics cards, desktop PCs, all-in-one PCs, wireless communication products, and Notebook PCs. To learn more about MSI’s complete product lines, please visit: us.msi.com
About SRS Labs, Inc. Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.
Press Contact:
Melanie Ho
1.626.913.0828 ext.183
melanieh@msicomputer.com