MSI’s New Laptop Suite Is Designed for Content Creators

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MSI, a world leader in gaming hardware and computing solutions, unveils a full suite of laptops specifically designed for creators, aptly named the Creator, Prestige and Modern series.

 
creation laptops
creation laptops
 
MSI’s new laptop series accounts for the unique needs of creators. While the Creator series is built to enhance one’s creative process and artistic talent, the Prestige is a trusted companion for projects requiring high performance on the go, and the lightweight Modern series is an all-around lifestyle and entertainment powerhouse. MSI’s expertise in blending high performance with lightweight design is meticulously present in the craftmanship of the line.

MSI’s design team spent countless hours barnstorming and researching each concept. Each model in the line took about six months to create, beginning with design and ending with its production.

 
Low-key design
 

Low-key, High Quality for Unmatched Performance

Inspired by the needs of its target consumers, MSI was determined to build a laptop range that not only catered to this very specific group, but also carried the brand’s spirit into the design and features. For instance, Prestige 14 condensed high-performance components into an A4-sized laptop, while the simple, single color casing represents the origin of inspiration, like a blank canvas.

MSI believes its laptops should not only ignite one’s creativity, but also enrich one’s work, life and style with color. MSI’s design team conducted extensive research on craftsmanship, and color material trends on aligned industries like fashion, entertainment, home and automation. The most popular colors from these industries were then meshed with MSI’s palette to create an exclusive theme for the line.
 
MSI's tonality to define an exclusive color plan
 
Our designers believe blending colors like a magician is the most interesting process of designing laptops. The team tested dozens of combinations of shades and effects and looked at gaps in the industry to fill, being careful not to over-design the laptops.

Part of the research process also included in-depth interviews to understand the experiences and needs of artists globally, even taking note of the design in their homes. The team learned that white and gray are widely accepted and integrate best with creatives’ personal tastes.

 
MSI's tonality to define an exclusive color plan
 
Our designers believe blending colors like a magician is the most interesting process of designing laptops. The team tested dozens of combinations of shades and effects and looked at gaps in the industry to fill, being careful not to over-design the laptops.

Part of the research process also included in-depth interviews to understand the experiences and needs of artists globally, even taking note of the design in their homes. The team learned that white and gray are widely accepted and integrate best with creatives’ personal tastes.

 
low-key
To reflect this seemingly simple design, MSI removed excess trimmings from the case design and stuck to a minimalistic gray and white palette that not only looks professional and stylish but also reflects tranquility and elegance. The team also incorporated premium features into the details, such as gold trimmings, diamond cuts and irregularly shaped vents on the bottom of Prestige 14’s chassis, which resemble musical waves.

 
 
five senses

Designing for Durability

MSI believes materials and craftsmanship go hand in hand. While its laptops should deliver extraordinary design, they should also be able to withstand the bumps and bruises or everyday use. To achieve this, the team revolutionized the process of antifouling through sophisticated testing procedures. For example, three layers of coating are applied to the surface of the casing to prevent yellowing. Additionally, drop tests include dropping each model three times on each of its six sides and four corners from a height of 30 centimeters.

 

Blending Human Need and Technology

In an age of countless creators, MSI seeks to approach design with practicality in mind, evolving users’ pain points and everyday inconveniences into innovation. Diving deep into consumer habits and identifying common problems helped the team address these in the creation of the line and ultimately, offer a better user experience.

 
Design for creators
 
According to designer Chungbi Lee, "those who can solve the difficulties in the creative process will satisfy the creators."

MSI aims to always look at the user and their needs first, and design products that fill those needs and deliver the best performance for creators.

For more information about MSI’s content creator line, visit https://www.msi.com/Content-Creation or follow us on Facebook, Instagram, YouTube and Twitter.

 
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