Logos
White Space & Color Plan
- The surrounding of the corporate logo must remain “completely clear” to achieve a visual effect and enhance recognition.
- The "X" marked around the corporate logo is the minimum white space. This space must remain clear and separate from any graphics.
- FANTONE BLACK C
- C:0 M:0 Y:0 K:100
- #000000
- PANTONE White
- C:0 M:0 Y:0 K:0
- #FFFFFF
- PANTONE Cool Gray 6C
- C:0 M:0 Y:0 K:65
- #7C7C7B
- PANTONE 871C
- C:0 M:17 Y:55 K:50
- #9A8555
Error Examples
Do not use the brand logo in outline
Do not arbitrarily rearrange the distance
The background must not be a similar color to the brand logo
The background must not be a similar color to the brand logo
Do not arbitrarily deform the brand logo
Do not place the brand logo on an elaborate background
Do not arbitrarily alter the brand logo color
Additional frame or color background must not be added