Privacy Policy

Right to Know About Personal Information. Consumers have the right to submit a verifiable consumer request that we disclose the following in a readily useable format, covering the 12 month period preceding the verifiable consumer request:

• The categories of Personal Information we collected about you.
• The purposes for which the categories of Personal Information collected about you will be used.
• The categories of sources for the Personal Information we collected about you.
• The categories of third parties with whom we share Personal Information.
• Our business or commercial purpose for collecting Personal Information.
• The specific pieces of Personal Information we collected about you.
• The categories of Personal Information we have disclosed for a business purpose.

Verifiable consumer requests to know may be submitted through one of the following methods:

• Call us toll free at 1-888-447-6564.
• E-mail us at ccpa@msi.com

Right to Request Deletion of Personal Information. Consumers have the right to request that we delete any Personal Information that we have collected from them. However, we are not required to comply with a request to delete, if it is necessary for us to retain the Personal Information in order to

• Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
• Debug products to identify and repair errors that impair existing intended functionality.
• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
• Comply with legal obligations.
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Verifiable consumer requests to delete may be submitted through one of the following methods:

• Call us toll free at 1-888-447-6564
• E-mail us at ccpa@msi.com

Right to Correct. Consumers have the right to request that we correct inaccurate Personal Information maintained about them, taking into account the nature of Personal Information and the nature of processing. However, we are not required to comply with a request to correct where we have a good-faith, reasonable, and documented belief that a request is fraudulent or abusive, or if we have determined based on the totality of the circumstances, that the contested Personal Information held by us is more likely than not accurate and therefore does not require correction. In assessing the totality of the circumstances, we will consider: (a) the nature of the personal information; (b) how we obtained the contested information; and (c) documentation relating to the accuracy of the information, whether provided by you, by us, or another source.

We will accept and consider any documentation that you provide in connection with a request to correct. We may require you to provide documentation supporting a request to correct depending on: (a) the nature of the Personal Information at issue; (b) the nature of the documentation upon which we consider the Personal Information to be accurate (e.g., whether the documentation is from a trusted source or is otherwise verifiable); (c) the purpose for which we collect, maintain, or use the Personal Information (e.g., if the Personal Information is essential to the functioning of the application, we may require more documentation); and (d) the impact on you. We will only use such documentation provided for the purpose of correcting your Personal Information and to comply with our record-keeping obligations for consumer requests.

Verifiable consumer requests to correct may be submitted through one of the following methods:

• Call us toll free at 1-888-447-6564
• E-mail us at ccpa@msi.com

Right to Opt-Out of Selling or Sharing Personal Information. Consumers have the right, at any time, to direct a business that shares or sells personal information about the consumer to third parties not to share or sell the consumer’s personal information. As described above, we sell or share your personal information, as those terms are defined in the CCPA.

If you would like to opt out of the “selling” or “sharing” of your Personal Information, you may submit a request by

• Call us toll free at 1-888-447-6564
• E-mail us at ccpa@msi.com

We will honor a request to opt-out of sharing your personal information through an opt-out preference signal in a frictionless manner. Opt-out preference signals apply both to your device and your account. You may enable an opt-out preference signal by…

Right to Non-Discrimination. Consumers have the right to be free from discrimination when they exercise their Consumer rights under the CCPA, including by:

• Denying you goods or services.
• Charging you a different price or rate for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Providing you a different level of quality of goods or services.
• Suggesting that you may receive a different rate for goods or services or a difference level or quality of goods or services.

Notice of Financial Incentive. We offer consumers who provide personal identifiers, including their name and email address, access to a rewards program. As participants in this rewards program, consumers will receive points that can be exchanged for merchandise, gift cards, and more. The value of this personal information will vary depending on the consumer's purchases from MSI and the extent to which they redeem their reward points with MSI in the future. Consumers may opt-in to our loyalty program by signing up on our website at rewards.msi.com. Consumers may cancel their participation in this program at any time by unchecking the “MSI Reward Program” checkbox on their “My Profile” page.

Authorized Agent. Under the CCPA, you may appoint an authorized agent to submit requests to exercise your rights on your behalf. Should you choose to do so, for your and our protection, we will require you to provide the authorized agent with signed permission to submit a request on your behalf, verify your identity directly with us, and directly confirm that you have provided the authorized agent permission to submit the request. We note, should your authorized agent fail to submit proof that they have been authorized to act on your behalf, we will deny their request.

If you have any questions about this Policy or how MSI obtains and uses your Personal Information, please contact us by e-mail at ccpa@msi.com or by postal mail at:

MSI Computer Corp.

901 Canada Court

City of Industry, CA 91748

• “App” means any application made available by us (including where we make such applications available via third party stores or marketplaces, or by any other means).
• “Adequate Jurisdiction” means a jurisdiction that has been formally designated by the European Commission as providing an adequate level of protection for Personal Data.
• “California Resident” means (1) every individual who is in the State of California for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the State of California who is outside the state for a temporary or transitory purpose.
• “CCPA” means the California Consumer Privacy Act, as amended, including as amended by the California Privacy Rights Act of 2020, Cal. Civ. Code §1798.100 et. seq. and its implementing regulations.
• “Cookie” means a small file that is placed on your device when you visit a website (including our Sites). In this Policy, a reference to a “Cookie” includes analogous technologies such as web beacons and clear GIFs.
• “Controller” means the entity that decides how and why Personal Data are Processed. In many jurisdictions, the Controller has primary responsibility for complying with applicable data protection laws.
• “Data Subject” means an identified or identifiable natural person.
• “Data Protection Authority” means an independent public authority that is legally tasked with overseeing compliance with applicable data protection laws.
• “EEA” means the European Economic Area.
• “Personal Data” means information that is about any individual, or from which any individual is directly or indirectly identifiable, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that individual. "Personal data" does not include de-identified data or publicly available information.
• “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:
  • Personal identifiers,
  • Categories of personal information described in Cal. Civ. Code § 1798.80(e);
  • Characteristics of protected classifications under California or federal law;
  • Commercial information;
  • Biometric information;
  • Internet or other electronic network activity information;
  • Geolocation data;
  • Audio, electronic, visual, thermal, olfactory, or similar information;
  • Professional or employment related information;
  • Education information; and
  • Inferences for use in creating a consumer profile.
• “Process”, “Processing” or “Processed” means anything that is done with any Personal Data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
• “Processor” means any person or entity that Processes Personal Data on behalf of the Controller (other than employees of the Controller).
• “Profiling” means any form of automated Processing of Personal Data consisting of the use of Personal Data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
• “Relevant Personal Data” means Personal Data in respect of which we are the Controller.
• “Sensitive Personal Data” means Personal Data about race or ethnicity, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health, sexual life, any actual or alleged criminal offences or penalties, national identification number, or any other information that are deemed to be sensitive under applicable law.
• “Standard Contractual Clauses” means template transfer clauses adopted by the European Commission or adopted by a Data Protection Authority and approved by the European Commission.
• “Site” means any website operated, or maintained, by us or on our behalf.