Architectural Engineering and Construction Case Study
Laptops
Unlocking Design Possibilities with a New
Breed of High Performance Laptop
DLR Group is a global design firm with a core practice in architecture, engineering, interiors, and planning. Their mission is to elevate the human experience through multidisciplinary design. The firm offers a comprehensive list of services which spans experimental graphic design, high performance design, science, and technology to sustainability and preservation. DLR Group knows that every project and client solution starts with a spark of an idea. Whether clients are ready to engage with teams in design thinking or problem solving, DLR Group offers the expert tools and support to bring concepts into reality. Successful project deployments can be found in a broad range of industries—such as federal, healthcare, transportation, higher education, sports, and beyond.
Industry Trends
In recent years, new design software has increased the demand for 3D processing capacity to generate more accurate renderings in real time. Previously, only power users had the expertise to utilize design software. Power users make up a smaller number of employees, which required firms to supply fewer high performance machines to support complex design work. However, this allowed only select individuals to perform the heavy lifting for each project.
New innovations (such as Lumion, Enscape, and TwinMotion) are making AEC capabilities accessible to all user types, regardless of their technical expertise. With more employees vying to use design software, firms are challenged to provide high performance machines to more users.
Business Challenge
Approach
DLR Group selected MSI laptops delivering high performance and durability, without being too bulky or expensive. MSI offered a broad range of products that met the firm’s conditions.
According to Khang Nguyen, “Our main goal was to maintain a level of performance to meet the requirements of the new design software, without tying down users to a desktop or heavy laptoptoo impractical to carry around. MSI helped us find the best solution for our needs and delivered right away.”
Result
MSI delivered several SKUs to help DLR Group put the latest design software into the hands of more users. Throughout the COVID-19 crisis when many technology providers struggled with product shortages, MSI helped the firm select and purchase the right number of laptops, so design teams could get back to work quickly and maintain high productivity on the go. MSI consistently had products available that fit software specifications and could be upgraded or modified as needed, so users could collaborate at a higher level with access to any number of design tools and capabilities.
DLR Group purchased a variety of MSI laptops, including Stealth 16 and CreatorPro. These solutions were most popular among design teams, offering a level of performance that outpaced the standard three-year refresh cycle for technology.
“MSI made our transition from desktops to laptops so simple,” reported Nguyen. Everyone has access to design software, which has transformed how we collaborate on projects. We can render from anywhere.”
DLR Group has a constant flow of new devices from MSI to accelerate time to design. Each laptop can be easily repurposed to accommodate new users, regardless of their performance needs.
“MSI laptops are future-proof, which is a huge advantage,” Nguyen added. “We are well on the way to our goal of using design software universally, from project managers to power users.”